Evaluation - Question 5

5. How did you attract/address your audience?

Evaluation q5 slideshare from alice_faz

Evaluation - Question 4

4. Who would be the audience for your media product?

This is a member of my target audience: her name is Mollie Corrish and she is 17. She is an accurate representation of many people within my target demographic due to her overall look and interests.

Mollie's favourite shops are Zara and Topshop which are both very popular with my demographic. These are both seen as quite up-market and sometimes pricey high street stores which sell sophisticated, classy, edgy and on trend clothing - this could reflect the rest of my target audience. Some of the clothing from these shops can be quite lavish, which reflects the confident personalities of my demographic and could mirror the lifestyle they lead.

Mollie listens to music by Beyonce and Bruno Mars, who are two artists that would fit well in my magazine as they represent sophistication and mature music. I have mentioned Beyonce in my magazine (X Music), so Mollie and many other people within my target demographic who are similar to her will be attracted to it. I also researched into Rolling Stone magazine and saw that Bruno Mars was on the cover - this magazine resembles mine in many ways, therefore if he was featured in X Music, it would again appeal to the audience.

Mollie's favourite programmes are Gossip Girl and Keeping Up With The Kardashians - these are two programmes that are very popular at the moment with young women/teenage girls, therefore could suggest that my target audience likes to keep up to date with popular culture, and likes to watch the shows that have a buzz and interest surrounding them. According to my Q magazine research, Q readers are more likely to influence their peers, therefore if a few people are watching a programme, it is likely that their friends will be too. This is similar to my magazine as the two target audiences (Q and X Music) are closely related.


Project Phoenix 2008 was research done by Bauer Media to find out more about the audience of music magazines. They conducted 1800 interviews with consumers aged 16-45 to find out which category people would fit into. The categories are:
- Pace-setters who take up 17% of the 16-45 population
- Background Listeners who take up 39% of the 16-45 population
- The Headliners who take up 20% of the 16-45 population
- Track Hunters who take up 24% of the 16-45 population
I believe that my target demographic would fit in The Headliners category, as they like music, but are no more passionate about it than the average person of the same age. They are into music which has a lot to do with what's hot at the moment, such as big name artists, people in the press a lot and big summer anthems.
Headliners are more likely to be under 30 which fits well with the age of my target demographic. They are more likely than other categories to place emphasis on whether the artist is well known or whether they think the artist is cool. Fame and celebrity are important factors to them - sometimes the face of the artist is more interesting than the music.
For Headliners, when out clubbing, socializing with friends is more important than seeing the DJ. It is about the overall experience and not just seeing the act; it's about having fun and and seeing friends.

Evaluation - Question 3

3. What kind of media institution might distribute your media product and why?

Within my research, I looked into different media institutions that distribute magazines.

 

I looked at IPC Media, which is the UK's leading consumer magazine and digital publisher. It has more than 60 iconic media brands, and it creates content for multiple platforms, across print, online, mobile etc. They engage with 26 million UK adults; almost two thirds of UK females and over 40% of UK males. Their brands include NME, Look and Now magazines, but this does not include an up-market music magazine like mine, which is why IPC Media would be a good institution to distribute my magazine as there is a gap in the market. Furthermore, IPC engages with more females than males which fits my target demographic (males and females aged 16-35, but more predominantly females). 

I also decided to research Bauer Media, which reaches over 19 million UK adults every week.They have more than 80 influential media brands including Heat, Kerrang, Grazia, and Q magazines, and their business is built on millions of personal relationships with engaged audiences. This is a larger institution than IPC, and produces over 300 magazines in over 15 countries, as well as TV, online and radio. Q magazine was one of the ones that I chose to research heavily as this has a similar target audience to my magazine, and a similar music genre; it is one of the more up-market, mature music magazines which mirrors mine. Therefore, it would not be effective for my magazine to be distributed my Bauer Media as it would be difficult to compete with Q. Bauer also distributes up-market and sophisticated fashion magazines such as Grazia, which could also be competition for my mature music magazine.

 

I also researched into whether Q or Rolling Stone magazines have apps available on iTunes because I think this would be a good feature of my magazine. Both these magazines do, and I think the age of my target demographic (16-35) would appreciate if my magazine had an available app, as people of this age group are likely to have iPhones or Apple products that my app could be downloaded onto. Q magazine's target demographic are interested in and knowledgeable about technology (as discussed in my previous target audience research), which suggests that similarly, my audience would like to use my magazine app also, as the two audiences can be closely compared.

Evaluation - Question 2

2. How does your media product represent particular social groups?

Evaluation - Question 2 from alice_faz

Evaluation - Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

My magazine follows the conventions of real, up-market, mature music magazines (such as Q and Rolling Stone) as this ensures that I have appealed to my target audience, and created a magazine that fits this genre. Here are some examples of this:

The layout of my magazine cover and the layouts of existing covers from Q and Rolling Stone magazine can be compared due to the positioning of the text, masthead and other added features such as extra images and boxes of text. The way all of the main images cover part of the mastheads are similar, and also the positioning of the people on the covers. The features of my cover follow the conventions of existing covers which is what my target audience is used to seeing.

The layout of my contents page and the layout of real contents pages such as in Q and Rolling Stone magazine are similar, due to the majority of the writing being on one side of the page with the images on the other. Also, the way the main text is broken up can be compared, and the poses of the celebrities against the pose of my model. I believe my contents page fits the usual conventions of existing contents pages due to the features included, and I think it will appeal to my target audience.

The fonts I have used fit with the style of fonts that existing magazines such as Q and Rolling Stone use, as they are all quite simple but effective which I believe adds professionalism to the magazines. It also creates even more of a mature vibe as an older demographic would be more drawn to simple but tasteful fonts, as opposed to more fun, bold fonts.

My main double page spread image fits with the forms and conventions of real magazines, as my model looks similar to celebrities that are featured regularly in music magazines. This will appeal to my demographic as this is an image that they would be familiar with, and would attract them to the article. All the images displayed from existing magazines have been edited in some way, as has the image of my model. This fits with the conventions of real media products as the editing of photos is done frequently, so my image appears just as professional as the ones from actual magazines.

My main contents page image follows the conventions of sophisticated and up-market music magazines, as my model's pose can be compared to those of real, more mature magazines. This will appeal to my audience as my image is similar to ones they are used to seeing in real media products.

My front cover image follows the forms and conventions of real music magazines aimed at an older demographic, as my model is posing similarly to the celebrities featured on the cover of existing magazines like Q and Rolling Stone. This type of image is popular for this type of music magazine where the celebrity is made to look pretty and what others could aspire to be like, therefore will appeal to my target audience.This suggests that young women are represented to be beauty and fashion conscious, perfect and glamorous despite the fact they are posing for a music magazine and not a fashion one.

My masthead follows the conventions of existing magazines such as Q, as it is similarly a one letter masthead which I think is an effective aspect of a more mature music magazine. This will therefore appeal to my target audience as it is something they are used to seeing with the likes of Q magazine.

The layout of my double page spread fits with the forms and conventions of real, up-market magazines as they all seem to contain a large main image with the majority of text on the left hand side. The fonts are varied on existing double page spreads, as they are on mine. The images don't necessarily have a musical feel to them which I think is acceptable in a more up-market, mature music magazine.



More Audience Response/Feedback

I decided to interview two people from my target demographic about my magazine, and asked for some feedback regarding what they think of my final products.

Audience Response - Questionnaire and Results

What do you think are the most effective aspects of my final products and why?

-Colour scheme works well, images stand out

-The graphics, very eye catching

-Colour scheme, artist images

-Colour and design, photos of models

-The photos are professional looking and are very aesthetically pleasing

-Pictures stand out

-Neutral colours, photography, fonts

-Colour scheme and layout of double page spread, amount of pictures included

If anything, what would you change about my final products to make them better and why?

-Some images are similar

-Big double page spread, image in colour

-Nothing

-Nothing

-Maybe have the model's hand in front of the "too young" box, nothing else

-Make it more appealing to men

-Magazine masthead could be more dominant

-Change the size of the font on the cover regarding the main story

I conducted a questionnaire to gather audience feedback. I gave it out to people within my target demographic so I could get an accurate representation of what people think of my magazine. Overall, I am very happy with the results. It seemed that people within a younger age group (16-21) feel like the magazine appeals to them more, but this is okay because someone in the 22-27 age group felt like it appealed to them also. Only two people said that they don't feel as if  my magazine appeals to their gender, and these were both males; my magazine is mainly aimed at a female demographic anyway, so I still feel like my magazine appeals to my chosen target audience.