Friday 24 January 2014

Masthead Fonts

I looked through many different fonts on the website 'Da Font' that I could potentially use for my magazine masthead, and came across a few that I liked. I want to keep the font for the masthead very simple as I believe this will look more professional on a magazine that is aimed at an older audience, and will fit in well with a sophisticated name that also appeals to the more mature demographic.

I have decided to name my magazine 'X'
as I like the connotations surrounding it: 'A quality you cannot describe that makes something very special'. I also think a one-letter title is very effective as it will stick in the audience's mind, and appeal to the age group I'm targeting. It also leaves the audience in anticipation because the X could mean anything, therefore they don't know what to expect: it has a sense of mystery surrounding it. This will make the audience want to purchase the magazine so they can find out exactly what it's like. I am going to use the 'Neou' font for my masthead as I think the X looks better in this one. I will consider highlighting the X with a box to make sure it stands out as I am aware the font is very simple.


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